Built for moving companies
Know who's moving in your territory before your competitors do.
FormWell Digital tracks every home going active, pending, or sold in the zip codes you serve, attaches the homeowner's contact details, and hands you a mail-ready list — automatically, every week.
Currently powering franchise territories for Square Cow Movers in Texas.
This Week's Market
Sample of the kind of activity tracked in a live market.
What You Get
Everything between “a house just changed status” and “a postcard in the mail.”
Real-Time Listing Tracking
Every home that goes active, pending, or sold in your service area, tracked automatically across all the zip codes you cover, refreshed on a weekly cycle.
Homeowner Contact Enrichment
Once a listing changes status, we look up the homeowner's name and mailing details so your outreach has a real person to talk to, not just an address.
Mail-Ready Export Lists
Qualified leads are exported in a format ready to hand to your mail vendor, so postcards go out to the right homes without manual list-building.
Multi-Market Dashboard
See every territory in one place. Corporate admins get the full picture across markets; franchise owners see only their own leads, automatically.
How It Works
Three steps, run automatically every week.
Tell us your zip codes
We set up your market with the specific zip codes your franchise or territory actually serves.
We track the listings
Every week, we pull new, pending, and sold listings in your area and log the status changes that matter.
You get the leads
Homeowner names and mailing details are attached automatically, and the list is ready to export whenever you need it.
Who It's For
Built for moving companies that want to reach movers before they call around.
Franchise Locations
Individual franchise territories get their own scoped view: your zip codes, your leads, your dashboard, with nothing from other locations mixed in.
Regional & Multi-Location Movers
Corporate teams managing several territories get one account with every market visible, and can add new zip codes as they expand.
FAQ
Common questions
What data does FormWell Digital track?
We track residential property listings in your chosen zip codes, including when a home goes active, goes under contract (pending), or sells. Each status change is logged so you know exactly when to reach out.
How is this different from buying a list once?
A one-time list goes stale immediately. FormWell Digital re-checks your markets on a regular cycle, so your leads reflect what's actually happening in the neighborhood right now, not what happened months ago.
Do you provide homeowner contact information?
Yes. Once a listing qualifies, we run a homeowner lookup to attach a name and mailing address, so the record is ready for direct mail outreach.
Can multiple locations or franchises use one account?
Yes. Each market and franchise territory is scoped separately inside the dashboard, so a multi-location company can manage every territory from one account while each location only sees its own leads.
What areas do you cover?
We currently operate in Texas and are built to expand to any U.S. zip code. Coverage is added market by market as new customers come on board.
Ready to see your territory's data?
Tell us your zip codes and we'll walk you through what FormWell Digital would surface in your market.